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Exam 11: Unobtrusive Research

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Question 1

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Standard probability sampling techniques should NOT be used in content analysis.

A) True
B) False

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False

Question 2

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In a study of two magazines,Marie found that the first magazine had 150 uses of male pronouns (he,him,etc) ,but only 75 uses of female pronouns (she,her,etc) .The second magazine had 200 uses of male pronouns,and 205 uses of female ones.What can be concluded from her work?

A) magazine 1 was twice as sexist as magazine 2
B) magazine 2 was not sexist
C) magazine 2 was half as sexist as magazine 1
D) magazine 2 had 130 more female pronouns
E) magazine 1 was sexist

F) C) and D)
G) A) and B)

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Question 3

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Content analysis can be used on any product of human communication

Unobtrusive measures can reduce the problem(s) of

Which of the following modes of observation does NOT require the researcher to intrude to some degree on whatever he or she is studying?

Using existing statistics,Professor Ford finds that areas with low median incomes tend to have higher crime rates than areas with high median incomes.Ford concludes that poor people are more likely to commit crimes than high income people.Ford is

In data collection and analysis,the determination of the unit of analysis occurs after sampling.

After examining the FBI Crime Reports for a 30-year period,Professor Hall claimed that the incidence of rape has increased.After examining the same reports,Professor Shine claimed that the reporting of rape,not the incidence of rape,has increased.This illustrates

Logical reasoning and replication are used to handle the problem of validity in the analysis of existing statistics.

A researcher using official government documents need not be concerned about the reliability of those records.

In comparison to coding the manifest content of communication,coding the latent content

A friend of yours is doing a term paper to compare the infant mortality rates in the United States,Japan,Bolivia,and Pakistan.You tell your friend that a good source to check is

A friend of yours was interested in determining whether the news media picked up on campus events.Your friend decided to do a content analysis of the local paper.Your friend counted each story that mentioned his university's name.At the end of two months,136 events had been counted.Your friend asked for your comments on his research.You told your friend

Many existing statistics can be found on the internet.

The adage that you must walk a mile in another person's shoes before you can understand the views and feelings of that person is similar to the sociological concept(s) of

Professor Perlman was interested in comparing two textbooks to determine whether one used more sexist language than the other.Perlman counted the number of times a gender reference (ex: "he," "she," "chairman," etc. ) appeared in each book.Perlman was doing

Coding in content analysis involves

In which of the following analyses is content analysis LEAST likely to be useful?

An ideal type is a conceptual model composed of the essential characteristics of social phenomena.

All content analysis results in counting.