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Exam 15: Distributing Products

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Question 41

Multiple Choice

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In a(n) distribution system the producer manages all of the marketing functions at the retail level.

A) administered
B) contractual
C) conglomerate
D) master limited

E) C) and D)
F) B) and D)

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Question 42

True/False

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Saul-Mart is the name of a new chain of discount stores. A major part of Saul-Mart's competitive strategy is likely to be based on keeping its prices lower than those of other types of retailers.

A) True
B) False

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Question 43

Multiple Choice

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Rita Sauer stocks several local supermarkets and discount stores with Luminaire Cosmetics. She sets up displays of various cosmetic products carrying the Luminaire brand name, and sells the goods on consignment, sharing any profits on the sales with the retailer. Rita is a:

When firms manage the return of goods from consumers either because they are defective or for recycling purposes, they are involved in:

E-Gadgets is a chain of electronics stores that specializes in devices and gadgets incorporating cutting-edge technologies. The company has more than 170 stores located in large cities throughout the Southeast and Midwest. E-Gadgets has chosen the locations of its stores so that most customers living in upper middle class and wealthy neighborhoods can get to an E-Gadgets store in less than 15 minutes. E-Gadgets is providing its customers with:

In the Spotlight on Small Business box in the chapter, Copart's process of salvaging cars doesn't end until:

The most likely type of utility that's provided by convenience stores is:

To marketers, the term utility refers to the value added to goods or services by organizations when they make the product more useful or accessible to consumers.

In order to succeed in today's tough economic times all retailers must compete with low prices.

would probably be distributed using an intensive strategy.

In retail cooperatives, the members of the distribution system are bound to cooperate by a contractual agreement.

Sharp Focus Cameras is facing intense competitive pressure. Top marketing managers are looking for ways to cut costs. They are considering a plan to cut distribution costs by eliminating marketing intermediaries from the channel of distribution. If Sharp Focus carries out this plan, it is likely to find that:

Stores that remain open 24 hours a day, seven days a week are providing utility to their customers.

Clay Gates is a distribution specialist who has been looking at ways to improve the flow of parts and materials from his company's warehouses to the production line, and the movement of work in process throughout the company's factories. These efforts suggest that Clay's primary interest is in improving his company's inbound logistics.

deals with moving finished products and information to business buyers and ultimate consumers.

Marketing intermediaries add utility to products by having them available when consumers want them.

are merchant wholesalers who perform all of the distribution functions.

Companies who send salespeople to customers' homes or places of work are making use of selling.

A distribution warehouse stores products for relatively long periods of time.

The use of pipelines should decline in the future because this mode is suitable only for shipping petroleum.