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In perfect competition as well as in monopolistic competition,


A) marginal revenue is equal to price for each firm.
B) profit is positive in a long-run equilibrium for each firm.
C) entry and exit by firms are restricted.
D) there are many firms in a single market.

E) A) and C)
F) A) and D)

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Due to free entry and exit in monopolistic competition, in the long run price must be equal to

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In a long-run equilibrium,


A) excess capacity applies to monopolistically competitive firms but not to competitive firms.
B) zero economic profit applies to competitive firms but not to monopolistically competitive firms.
C) markup over marginal cost applies to both monopolistically competitive and competitive firms.
D) product variety externalities apply to both perfectly competitive firms and monopolistically competitive firms.

E) A) and B)
F) B) and C)

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The Mikati Philippines Hard Rock Cafe has the exact same menu as the Hard Rock Cafe in New York. This is an example of a brand name enhancing market efficiency for U.S. tourists visiting the Philippines.

A) True
B) False

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Firms in industries that have competitors but do not face so much competition that they are price takers are operating in either a(n)


A) oligopoly or perfectly competitive market.
B) oligopoly or monopoly market.
C) oligopoly or monopolistically competitive market.
D) monopoly or monopolistically competitive market.

E) A) and B)
F) A) and C)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. If this firm were operating in a perfectly competitive market, it would charge a price equal to point A) I but in a monopolistically competitive market, the profit-maximizing price is C. B) G but in a monopolistically competitive market, the profit-maximizing price is C. C) C but in a monopolistically competitive market, the profit-maximizing price is G. D) G but in a monopolistically competitive market, the profit-maximizing price is J. -Refer to Figure 16-14. If this firm were operating in a perfectly competitive market, it would charge a price equal to point


A) I but in a monopolistically competitive market, the profit-maximizing price is C.
B) G but in a monopolistically competitive market, the profit-maximizing price is C.
C) C but in a monopolistically competitive market, the profit-maximizing price is G.
D) G but in a monopolistically competitive market, the profit-maximizing price is J.

E) C) and D)
F) None of the above

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The product-variety externality and the business-stealing externality are both spillover costs of new firms entering a monopolistically competitive market.

A) True
B) False

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In a small college town, four microbreweries have opened in the last two years. Demonstrate the effect of new market entrants on demand for existing firms (microbreweries) that already served this market. Assume that the local community now places a moratorium on new liquor licenses for microbreweries. How will this moratorium affect the long-run profitability of incumbent firms?

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blured image The arrival of a new entrant should be ...

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For a profit-maximizing firm in a monopolistically competitive market, when price is equal to average total cost, price must lie above marginal cost.

A) True
B) False

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Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's. Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's.   -Refer to Table 16-6. Suppose the government forced Beatrice's to produce at the efficient scale of output. Who would be better off as a result of this policy? Who would be worse off as a result of this policy? A) Beatrice's would be better off; consumers would be worse off. B) Consumers would be better off; Beatrice's would be worse off. C) No one would be better off; consumers would be worse off. D) No one would be better off; no one would be worse off. -Refer to Table 16-6. Suppose the government forced Beatrice's to produce at the efficient scale of output. Who would be better off as a result of this policy? Who would be worse off as a result of this policy?


A) Beatrice's would be better off; consumers would be worse off.
B) Consumers would be better off; Beatrice's would be worse off.
C) No one would be better off; consumers would be worse off.
D) No one would be better off; no one would be worse off.

E) A) and D)
F) B) and D)

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Monopolistic competition is characterized by many buyers and sellers, product differentiation, and free entry.

A) True
B) False

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Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-5. How much profit will this firm earn at the monopolistically competitive price? A) $0 B) $5 C) $12 D) $16 -Refer to Table 16-5. How much profit will this firm earn at the monopolistically competitive price?


A) $0
B) $5
C) $12
D) $16

E) None of the above
F) All of the above

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​If a monopolistically competitive firms incurs an increase in fixed costs, its price will rise and its output will fall.

A) True
B) False

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Roberto consumes Coke exclusively. He claims that there is a clear taste difference and that competing brands of cola leave an unsavory taste in his mouth. In a blind taste test, Roberto is found to prefer Coke to store-brand cola eight out of ten times. The results of Roberto's taste test would refute claims by critics of brand names that


A) consumers are always willing to pay more for brand names.
B) brand names cause consumers to perceive differences that do not really exist.
C) consumers with the lowest levels of income are the most likely to be influenced by brand name advertising.
D) brand names are a form of socially efficient advertising.

E) B) and C)
F) A) and B)

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If firms in a monopolistically competitive market are earning positive profits, then


A) firms will likely be subject to regulation.
B) barriers to entry will be strengthened.
C) some firms will exit the market.
D) new firms will enter the market.

E) A) and D)
F) A) and C)

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Two bottles of body wash sit side-by-side in a grocery store: Olay (a brand name) sells for $6.00, while Up and Up (not a brand name) sells for $3.00. Even defenders of brand names would have to admit that


A) no rational consumer would spend twice as much for Olay as she would for Up and Up.
B) the side-by-side presence of these two body washes conveys no useful information to consumers.
C) Olay has no incentive to maintain the quality of its product just because of the Olay brand name.
D) None of the above is correct.

E) C) and D)
F) B) and C)

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A profit-maximizing firm in a monopolistically competitive market is characterized by which of the following?


A) average revenue exceeds marginal revenue
B) marginal revenue equals marginal cost
C) price exceeds marginal cost
D) All of the above are correct.

E) None of the above
F) A) and B)

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Monopolistic competition is an


A) efficient market structure because long-run profits are zero.
B) efficient market structure because each firm produces at its efficient scale.
C) inefficient market structure because there is deadweight loss.
D) Both a and b are correct.

E) B) and C)
F) C) and D)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. Which letter identifies the profit-maximizing level of output for this firm? -Refer to Figure 16-14. Which letter identifies the profit-maximizing level of output for this firm?

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For a profit-maximizing monopolistically competitive firm, marginal revenue equals marginal cost in


A) the short run but not in the long run.
B) the long run but not in the short run.
C) both the short run and the long run.
D) neither the short run nor the long run.

E) All of the above
F) None of the above

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