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Economists who argue that advertising enhances market efficiency suggest that celebrity advertising signals inferior product quality.

A) True
B) False

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​If a monopolistically competitive firms incurs an increase in fixed costs, its price will rise and its output will fall.

A) True
B) False

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Figure 16-4 ​ ​ Graph (a) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into this monopolistically competitive industry? A) Graph (a)  B) Graph (b)  C) Graph (c)  D) Graph (d) Graph (b) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into this monopolistically competitive industry? A) Graph (a)  B) Graph (b)  C) Graph (c)  D) Graph (d) Graph (c) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into this monopolistically competitive industry? A) Graph (a)  B) Graph (b)  C) Graph (c)  D) Graph (d) Graph (d) Figure 16-4 ​ ​  Graph (a)     Graph (b)     Graph (c)     Graph (d)     ​ ​ -Refer to Figure 16-4. Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into this monopolistically competitive industry? A) Graph (a)  B) Graph (b)  C) Graph (c)  D) Graph (d) ​ ​ -Refer to Figure 16-4. Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into this monopolistically competitive industry?


A) Graph (a)
B) Graph (b)
C) Graph (c)
D) Graph (d)

E) B) and D)
F) A) and D)

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Figure 16-8 Figure 16-8   ​ -Refer to Figure 16-8. If this firm were operating in a perfectly competitive market in the long run, it would charge a price equal to point A) I but in a monopolistically competitive market, the profit-maximizing price is C. B) E but in a monopolistically competitive market, the profit-maximizing price is C. C) C but in a monopolistically competitive market, the profit-maximizing price is G. D) G but in a monopolistically competitive market, the profit-maximizing price is J. ​ -Refer to Figure 16-8. If this firm were operating in a perfectly competitive market in the long run, it would charge a price equal to point


A) I but in a monopolistically competitive market, the profit-maximizing price is C.
B) E but in a monopolistically competitive market, the profit-maximizing price is C.
C) C but in a monopolistically competitive market, the profit-maximizing price is G.
D) G but in a monopolistically competitive market, the profit-maximizing price is J.

E) None of the above
F) All of the above

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​In the long run, a monopolistically competitive firm produces at efficient scale.

A) True
B) False

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Figure 16-11 ​ Figure 16-11 ​   ​ -Refer to Figure 16-11. Which letter represents the profit-maximizing price? ​ -Refer to Figure 16-11. Which letter represents the profit-maximizing price?

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A firm in a monopolistically competitive market can earn short-run profits but not long-run profits.

A) True
B) False

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​A monopolistically competitive firm cannot earn an economic profit in the long run.

A) True
B) False

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Table 16-1 The following table shows the output produced by each of the top eight firms in four industries as well as the total industry output for those industries. ​ ​  Firm  Industry A  Industry B  Industry C  Industry D 150,00018,00037,00040,000247,00017,75036,50039,000343,00017,25035,50037,000438,00016,50034,00034,000532,00015,50032,00030,000625,00014,25029,50025,000717,00012,75026,50019,00088,00011,00023,00012,000 Total 270,000130,000300,000250,000\begin{array} { | c | c | c | c | c | } \hline \text { Firm } & \text { Industry A } & \text { Industry B } & \text { Industry C } & \text { Industry D } \\\hline 1 & 50,000 & 18,000 & 37,000 & 40,000 \\\hline 2 & 47,000 & 17,750 & 36,500 & 39,000 \\\hline 3 & 43,000 & 17,250 & 35,500 & 37,000 \\\hline 4 & 38,000 & 16,500 & 34,000 & 34,000 \\\hline 5 & 32,000 & 15,500 & 32,000 & 30,000 \\\hline 6 & 25,000 & 14,250 & 29,500 & 25,000 \\\hline 7 & 17,000 & 12,750 & 26,500 & 19,000 \\\hline 8 & 8,000 & 11,000 & 23,000 & 12,000 \\\hline \text { Total } & \mathbf { 2 7 0 , 0 0 0 } & \mathbf { 1 3 0 , 0 0 0 } & \mathbf { 3 0 0 , 0 0 0 } & \mathbf { 2 5 0 , 0 0 0 } \\\hline\end{array} ​ -Refer to Table 16-1. What is the concentration ratio for Industry C?


A) Approximately 25%
B) Approximately 36%
C) Approximately 48%
D) Approximately 58%

E) A) and B)
F) A) and C)

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3. Which of the following will occur in the long run in this industry? A) Firms will exit this industry. B) Firms will enter this industry. C) This firm will continue to earn positive economic profits. D) This firm will incur losses. -Refer to Figure 16-3. Which of the following will occur in the long run in this industry?


A) Firms will exit this industry.
B) Firms will enter this industry.
C) This firm will continue to earn positive economic profits.
D) This firm will incur losses.

E) A) and B)
F) B) and C)

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A law that restricts the ability of hotels/motels to advertise on billboards outside of a resort community would likely lead to


A) no change in profits for all hotels/motels.
B) reduced efficiency of local lodging markets.
C) a request by consumers to increase the number of billboards.
D) increased price competition among hotels/motels in the community.

E) All of the above
F) B) and D)

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Consider two industries in which firms hold the following market shares: Industry A: 25%, 20%, 18%, 15%, 8%, 7%, 4%, 2%, 1% Industry B: 30%, 10%, 9%, 8%, 8%, 8%, 8%, 6%, 6%, 5%, 2% What are the concentration ratios for each industry? Which is more competitive?

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Assume the role of a defender of advertising. Describe the characteristics of advertising that enhance the effectiveness of markets and increase the social welfare of society.

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Advertising provides information to cons...

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Evaluate the following statement: "Advertisements that use celebrity endorsements are devoid of any value and do not enhance the efficient functioning of markets."

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Some people argue that celebrity endorse...

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Which market structure(s) is(are) considered highly concentrated?

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The business-stealing externality states that entry of a new firms imposes a cost on existing firms because they lose customers.

A) True
B) False

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The government may not be able to improve the inefficiencies of a monopolistically competitive market.

A) True
B) False

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Figure 16-10 ​ Figure 16-10 ​   ​ -Refer to Figure 16-10. Compare the price and marginal cost in this market with price and marginal cost if this were a perfectly competitive market. ​ -Refer to Figure 16-10. Compare the price and marginal cost in this market with price and marginal cost if this were a perfectly competitive market.

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Monopolistic competi...

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Why does a typical monopolistically competitive firm face a downward-sloping demand curve?

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Because its product ...

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A firm in a monopolistically competitive market can earn both short-run and long-run profits.

A) True
B) False

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