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Exam 15: Social Media and E-Business

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Question 41

Multiple Choice

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Which of the following is not an internal force affecting e-business?

A) The firm's planning activities
B) The organisational structure of the firm
C) The economy
D) Management decisions
E) Available financing

F) A) and E)
G) B) and D)

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Question 42

Multiple Choice

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What is usually the primary revenue stream for online auction sites such as eBay?

A) Access fees charged to get into the Web site
B) Sales of the many products that are available
C) Fees charged for selling products on the site
D) Advertising fees
E) Money collected for shipping charges

F) B) and E)
G) B) and D)

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Question 43

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Which of the following can most accurately be described as an interactive community bulletin board?

Which of the following is a Web site that allows a company to share information about products or services?

A podcast is a website that allows a company to share information.

___ is a general, broad term used for software designed to infiltrate a computer system without the user's consent.

A group of shared business characteristics and behaviours is referred to as a business model.

Managers of a firm based in Boston who send e-mail to their customers in Japan are conducting e-business activities.

____ is a piece of software sent by a Web site that tracks an individual's Internet use.

KPI stands for key preference indicators.

A ____ is a source of revenue flowing into the firm.

"Critics" are the social media type that publish blogs, publish their own web pages, and upload videos and music.

Webinars are a social media tool used most often to sell to other businesses.

If Jumble Bee Toys starts a type of computer usage in which services stored on the Internet are provided to users on a temporary basis, the company is using

Reducing paper usage in an organisation can be an example of green IT.

Standard & Poor's Web site is an example of a brokerage e-business model.

Social media offers extensive, nearly full control over what is said about a company and/or their products or services.

Sources of revenue flowing into the firm are referred to as revenue streams.

Which of the following is not a sentiment analysis measurement?

If measuring the success of failure of social media activities with KPIs, the first step is to connect KPIs with