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Exam 6: Consumer Behavior

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Question 31

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For many American consumers, the purchase of a personal computer has shifted from an extended problem solving decision to a limited problem solving decision. How does this change the way retail stores should display and sell computers?

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Answers will vary but consumers involved...

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Question 32

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Reginald greets his regular customers by name every morning when they come in for coffee. He offers them a taste of anything special he is cooking that day. He has a database with their birthdays, and offers them free meals on their birthdays. Reginald hopes that this attention to his regulars will encourage them to

A) assist him in meeting his functional needs.
B) always include his firm in their universal set.
C) extend problem solving beyond ritual consumption.
D) internalize impulse attitudes.
E) spread positive word of mouth.

F) A) and B)
G) B) and D)

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Question 33

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Marketers love consumers who engage in __________, buying their company's product with little thought or consideration of alternatives.

Jennifer's spending decisions are heavily influenced by her family, her peers, and her religious education. These influences on her spending decisions are all ________ influences.

Tomas, a bank employee, doesn't feel that his coworkers accept him. He decides to dress more casually, as they do, hoping to be accepted. Which level of Maslow's hierarchy of needs is Tomas trying to work on?

Marketers particularly want their brands and products to be in consumers'__________ sets.

The consumer decision process model represents

__________ factors, such as the purchase situation, often override or influence psychological and social issues influencing consumers' purchase decisions.

There are approximately 1 billion people living in India. Only about 200 million of these people earn more than the equivalent of $1,000 per year. According to Maslow's hierarchy, most of the other 800 million Indian consumers are primarily addressing their __________ needs.

Joanna lives according to her own rules, unconcerned about designer labels, brand names, and luxury items. Joanna is at what level in Maslow's hierarchy of needs?

In the consumer decision process, we decide how much time and effort to expend searching for information based partly on

Maslow's hierarchy of needs includes physiological needs at the lowest level and self-actualization at the top. The three levels in between are

One benefit of having satisfied customers is that they may spread positive word of mouth.

Zappos.com constantly reminds customers of recently viewed items and informs them when stock is low in an effort to entice the customer to make a purchase. Zappos is trying to improve its

When Karen realized her dog had fleas, Karen had

Before going on his first business trip to China, Brad asked his Chinese-American friend to advise him on customs and values common among the Chinese businesspeople he will likely encounter. Brad is trying to avoid __________ business blunders.

Some websites allow consumers to shop while getting opinions from online friends. Which of the influences on the consumer buying process does this represent?

While on vacation, Martha had her camera stolen. Not wanting to waste vacation time shopping for a new camera, Martha simply purchased another camera just like her old one. For Martha the __________ was low.

Most firms maintain customer complaint services online, in the store, or over the telephone. Firms attempt to respond quickly to complaints, hoping to

Kathy has naturally curly hair and has often been disappointed with the haircuts she has received. When she moved to a new town, she approached her new office mates and several strangers with curly hair and asked them where they had their hair cut. She chose to spend considerable effort finding a new hair stylist based on the __________ associated with her purchase decision.