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Exam 15: Distributing Products

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Question 111

Multiple Choice

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A ________ is a marketing intermediary that sells products to other organizations.

A) wholesaler
B) retailer
C) disintermediary
D) jobber

E) None of the above
F) B) and C)

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Question 112

Multiple Choice

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Pipelines are used primarily to transport

A) coal slurry.
B) hazardous wastes.
C) ammonia and acids.
D) water, petroleum, and petroleum products.

E) A) and B)
F) A) and C)

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Question 113

Multiple Choice

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Which type of wholesale organization would be most useful to a small manufacturer that has shipments that are too small to fill a truck or railcar?

Railroads are an energy-efficient mode of transporting many types of goods.

Warehouse clubs compete with enhanced service to customers and seldom try to compete on price.

In administered distribution systems, retailers

Groceries and More sells a wide range of foods and household supplies within a suburb of a large city. The store frequently advertises that its prices are much lower than the prices charged by larger supermarket chains in the area. This low-price approach means that Groceries and More is a classic example of a merchant wholesaler.

The air freight industry is starting to focus on global distribution.

Logistics is concerned

Once the final customer has taken title to a good, marketing intermediaries no longer are involved in providing utility to the customer.

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as a

One way that marketers can provide utility is by making sure the good is available at a location that is convenient for consumers.

According to the Connecting Through Social Media box, McDonalds's team of social media professionals used to field constant complaints about the lack of breakfast options on the all-day menu. Upon hearing of the large demand for all-day breakfast, McDonald changed its menu and added to its ________ utility.

Inbound logistics is concerned with the flow of finished products from the manufacturer to the final consumer.

The City Dispatch, a daily newspaper serving a city with a population of just over 200,000, is placed in vending machines throughout the city and surrounding suburbs. City Dispatch is also sold at most of the local supermarkets, convenience stores, bookstores, and pharmacies. The City Dispatch uses an intensive distribution strategy.

Marketing intermediaries must charge a price for the functions they perform. Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution.

One advantage of a franchise system of distribution is that it results in a consistent level of quality and service.

A firm that wants to distribute its products as widely in a market as possible would use a(n) ________ distribution strategy.

Firms that rely on online retailing are almost guaranteed success because they give companies easy access to literally millions of consumers all over the world.