Question 1

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Accepted Answer

A)   Purchasing a box of cereal at a local grocery store with a coupon on the box
B)   Purchasing software at a big-box retailer's special tech department
C)   Purchasing a set of towels featured in a department store's lower level
D)   Purchasing a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisherE) B) and C)
F) None of the above

Question 2

Explain why you agree or disagree with the following statement:
"Marketing intermediaries must charge a high enough price for the functions they perform to earn a profit. Therefore, the cost of distributing goods can almost always be reduced by eliminating marketing intermediaries from the channel of distribution."

Accepted Answer

It is True that marketing intermediaries...

Question 3

Pipelines are used primarily to transport water, petroleum, and petroleum products.

Accepted Answer

A) True 
 B)False

Question 4

Mardelay Industries has discovered a defect in one of its products that may result in injury to users. The company believes it must quickly develop and implement a recall program. It is likely that Mardelay soon will be placing a great deal of emphasis on:

Accepted Answer

A)   inbound logistics.
B)   materials handling.
C)   reverse logistics.
D)   third-party logistics.E) A) and D)
F) A) and C)

Question 5

Corporate distribution systems consist of several independently owned intermediaries, all of them organized as multinational corporations.

Accepted Answer

A) True 
 B)False

Question 6

Imaginex Toys, Inc., produces toys designed to stimulate the imaginations of young children. In order to control all of the marketing operations, Imaginex owns all of the organizations in the channel of distribution for its toys, including a chain of Imaginex retail stores. The approach taken by Imaginex is known as an administered distribution system.

Accepted Answer

A) True 
 B)False

Question 7

Because some of its key suppliers have been late with their shipments of materials and parts, Marnex Enterprises has had to shut down its manufacturing plant for several hours twice in the past week. These difficulties indicate that Marnex has done a poor job in managing its inbound logistics.

Accepted Answer

A) True 
 B)False

Question 8

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing _________ utility.

Accepted Answer

A)   marginal
B)   title
C)   possession
D)   registrationE) A) and C)
F) None of the above

Question 9

Limited-function wholesalers are a type of merchant wholesaler.

Accepted Answer

A) True 
 B)False

Question 10

Marketing intermediaries can provide _________ utility by offering customers affordable credit, free delivery, and product guarantees.

Accepted Answer

A)   possession
B)   information
C)   form
D)   promotionE) None of the above
F) B) and C)

Question 11

In administered distribution systems, retailers:

Accepted Answer

A)   are reluctant to cooperate because they must perform many marketing functions for an uncertain payment.
B)   receive a great deal of marketing help from producers.
C)   are really subsidiaries of a manufacturer.
D)   sign a contract agreeing to cooperate with wholesalers in the channel of distribution.E) All of the above
F) B) and D)

Question 12

In a corporate distribution system one firm owns all of the organizations in the distribution.

Accepted Answer

A) True 
 B)False

Question 13

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

Accepted Answer

A) True 
 B)False

Question 14

An increase in energy prices would encourage shippers to rely more on rail transportation.

Accepted Answer

A) True 
 B)False

Question 15

In _____________, salespeople are independent contractors who not only sell the product, but also recruit additional salespeople.

Accepted Answer

A)   telemarketing
B)   two-stage marketing
C)   hierarchical marketing
D)   multilevel marketingE) C) and D)
F) All of the above

Question 16

Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.

Accepted Answer

A) True 
 B)False

Question 17

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Accepted Answer

A) True 
 B)False

Question 18

Some freight forwarders offer warehousing and customs assistance.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following activities would be most closely associated with inbound logistics?

Accepted Answer

A)   Arranging equipment on the factory floor so that materials move smoothly and efficiently from one work station to the next
B)   Evaluating various shipping methods to find the most efficient way to transport goods to the final customer
C)   Establishing a program to encourage customers to return used products to the manufacturer so materials can be recycled
D)   Working with suppliers to establish a more frequent delivery system that will enable the manufacturing firm to hold smaller inventories of parts and materialsE) B) and C)
F) None of the above

Question 20

As long as they do not represent competing products, manufacturer's agents can represent more than one manufacturer in a given sales territory.

Accepted Answer

A) True 
 B)False

Exam 15: Distributing Products

Correct Answer
verified

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Correct Answer
verified

Limited-function wholesalers are a type of merchant wholesaler.

Correct Answer
verified

Which of the following activities would be most closely associated with inbound logistics?

Correct Answer
verified

Pipelines are used primarily to transport water, petroleum, and petroleum products.

Correct Answer
verified

Mardelay Industries has discovered a defect in one of its products that may result in injury to users. The company believes it must quickly develop and implement a recall program. It is likely that Mardelay soon will be placing a great deal of emphasis on:

Correct Answer
verified

Correct Answer
verified
It is True that marketing intermediaries...
View Answer

Some freight forwarders offer warehousing and customs assistance.

Correct Answer
verified

Corporate distribution systems consist of several independently owned intermediaries, all of them organized as multinational corporations.

Correct Answer
verified

Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.

Correct Answer
verified

In _____________, salespeople are independent contractors who not only sell the product, but also recruit additional salespeople.

Correct Answer
verified

Marketing intermediaries can provide _________ utility by offering customers affordable credit, free delivery, and product guarantees.

Correct Answer
verified

An increase in energy prices would encourage shippers to rely more on rail transportation.

Correct Answer
verified

As long as they do not represent competing products, manufacturer's agents can represent more than one manufacturer in a given sales territory.

Correct Answer
verified

Because some of its key suppliers have been late with their shipments of materials and parts, Marnex Enterprises has had to shut down its manufacturing plant for several hours twice in the past week. These difficulties indicate that Marnex has done a poor job in managing its inbound logistics.

Correct Answer
verified

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Correct Answer
verified

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing _________ utility.

Correct Answer
verified

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

Correct Answer
verified

In a corporate distribution system one firm owns all of the organizations in the distribution.

Correct Answer
verified

In administered distribution systems, retailers:

Correct Answer
verified

Exam 15: Distributing Products

Correct AnswerverifiedShow Answer

An advantage of a selective distribution strategy is that consumers are able to find a popular product at a wide variety of retailers.

Correct AnswerverifiedShow Answer

Limited-function wholesalers are a type of merchant wholesaler.

Correct AnswerverifiedShow Answer

Which of the following activities would be most closely associated with inbound logistics?

Correct AnswerverifiedShow Answer

Pipelines are used primarily to transport water, petroleum, and petroleum products.

Correct AnswerverifiedShow Answer

Mardelay Industries has discovered a defect in one of its products that may result in injury to users. The company believes it must quickly develop and implement a recall program. It is likely that Mardelay soon will be placing a great deal of emphasis on:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedIt is True that marketing intermediaries...View AnswerShow Answer

Some freight forwarders offer warehousing and customs assistance.

Correct AnswerverifiedShow Answer

Corporate distribution systems consist of several independently owned intermediaries, all of them organized as multinational corporations.

Correct AnswerverifiedShow Answer

Most marketing intermediaries have survived in the past because consumers were unaware of how much these companies add to the cost of distributing goods.

Correct AnswerverifiedShow Answer

In _____________, salespeople are independent contractors who not only sell the product, but also recruit additional salespeople.

Correct AnswerverifiedShow Answer

Marketing intermediaries can provide _________ utility by offering customers affordable credit, free delivery, and product guarantees.

Correct AnswerverifiedShow Answer

An increase in energy prices would encourage shippers to rely more on rail transportation.

Correct AnswerverifiedShow Answer

As long as they do not represent competing products, manufacturer's agents can represent more than one manufacturer in a given sales territory.

Correct AnswerverifiedShow Answer

Because some of its key suppliers have been late with their shipments of materials and parts, Marnex Enterprises has had to shut down its manufacturing plant for several hours twice in the past week. These difficulties indicate that Marnex has done a poor job in managing its inbound logistics.

Correct AnswerverifiedShow Answer

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

Correct AnswerverifiedShow Answer

When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing _________ utility.

Correct AnswerverifiedShow Answer

Direct selling is a distribution strategy that makes extensive use of the Internet and telephone.

Correct AnswerverifiedShow Answer

In a corporate distribution system one firm owns all of the organizations in the distribution.

Correct AnswerverifiedShow Answer

In administered distribution systems, retailers:

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
It is True that marketing intermediaries...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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