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You are responsible for writing an instruction e-mail message that will outline the new procedures to log on to the company network.Develop a numbered list containing at least five steps.Your list should be written clearly using parallel structure.

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Student answers will vary.Each step shou...

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The following is an example of a direct introductory sentence to a hotel requesting information about accommodations:Our company will be holding an employee retreat early next year.

A) True
B) False

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A disgruntled client has begun leaving negative comments about your firm on its Facebook page.What should you do first?


A) Ignore the comments.
B) Determine whether the comments violate your established social media comment policy.
C) Delete the comments immediately.
D) File a lawsuit against the client.

E) A) and D)
F) A) and C)

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Most routine request and response messages should be organized using the indirect strategy.

A) True
B) False

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Pull the red lever is an example of an instruction in the imperative mood.

A) True
B) False

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Oral messages are usually more expressive and more meaningful to receivers than written goodwill messages.

A) True
B) False

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Where should you place the main idea in a business letter that you expect to be received positively?


A) The last sentence
B) The closing paragraph
C) The first sentence
D) Midway through the body

E) A) and B)
F) B) and D)

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Which of the following is the best example of a situation justifying a straightforward claim?


A) The transmission in your car gave out within the warranty period.
B) A shipment arrived two weeks after it was promised.
C) Your credit card was billed twice for a purchase you made.
D) All of these choices are examples of direct claims.

E) B) and D)
F) All of the above

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Business letters remain a powerful tool to promote services and products,boost online and retail traffic,and enhance customer relations.

A) True
B) False

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Business letters are important when a permanent record is required,when a message is confidential,and when ________ is necessary.

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Social media have drastically shortened business response times to claims.

A) True
B) False

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You should provide necessary details in the ________ of a message that requests information or action.

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What is the mostaccurate statement about posting complaints online?


A) Letting off steam makes other consumers respect you and ensures that you'll get a reply from the company.
B) Social media posts can make complainers seem irrational.
C) Anonymous complaints made online cannot be tracked to the writer.
D) Your comments should be long to get the attention of readers.

E) C) and D)
F) B) and C)

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Of the following questions,which one should you ask yourself first as you begin to prepare a message?


A) What channel should I use?
B) How can I impress my reader?
C) Do I really need to write this e-mail,memo,or letter?
D) How can I save my reader's time?

E) C) and D)
F) B) and D)

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Avoiding such comments as​I remember when I ...​is important in making sure that your goodwill message is ________.


A) selfless
B) specific
C) sincere
D) short

E) B) and D)
F) C) and D)

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Goodwill messages should be selfless,specific,sincere,spontaneous,and ________.

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The body of a direct claim letter should ________.


A) offer a sincere compliment or point of agreement
B) show that you are angry about the situation so that you will be taken seriously
C) explain the problem and justify your request
D) summarize your action request

E) A) and C)
F) A) and B)

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Businesses and professionals can take individuals to court for negative comments online.

A) True
B) False

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The most emphatic positions in a message are the opening and ________.

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The body of a routine message that requests information or action should ________.


A) present details that explain your request
B) request action from the reader
C) give any deadline dates
D) reveal for the first time why you are writing

E) B) and C)
F) A) and B)

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