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Exam 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps

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Question 41

Multiple Choice

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Which system functionality must your Web site have in order to be able to personalize or customize a product for a client?

A) an ad server
B) a site tracking and reporting system
C) an inventory management system
D) customer on-site tracking

E) C) and D)
F) B) and C)

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Question 42

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All of the following are steps one can take to right-size a Web site's hardware platform and meet demands for service except:

A) scaling hardware vertically.
B) scaling hardware horizontally.
C) replacing static pages with dynamically generated pages.
D) improving processing architecture.

E) A) and C)
F) None of the above

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Question 43

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The process of comparing a Web site with that of its competitors in terms of response speed, quality of layout, and design is known as:

Ruby on Rails is based on which of the following philosophies?

Discuss some of the unique features that must be taken into account when designing a mobile Web presence.

All of the following are basic functionality provided by e-commerce merchant server software except:

A list server can be used to manage e-mail marketing campaigns.

Which of the following is not an open source software tool?

Which form of testing compares a control page with one that is very different?

Describe the major issues surrounding the decisions to build and/or host your own e-commerce Web site or to outsource some aspects of site development. Include the advantages and disadvantages of each decision.

________ are the types of information systems capabilities needed to meet business objectives.

Using prebuilt templates is typically one of the most expensive choices when building an e-commerce site.

What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?

A template test is a form of which type of testing?

Two-tier architecture typically includes a Web server and a database server.

Which of the following is a standard that makes it possible to access data from any application regardless of the database and operating system software being used?

Explain the main functionalities included in e-commerce merchant server software and the decision-making process for a manager choosing from among the various e-commerce merchant server software packages.

In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?

Mobile Web apps are typically built using HTML5 and Java.

Advantages of dynamic page generation include all of the following except: