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Exam 3: Marketing Information Systems and the Sales Order Process

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Question 21

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In SAP R/3,relatively permanent data about customers is kept in the Customer Master Data table.

A) True
B) False

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Question 22

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Describe the problems with the Fitter Snacker Credit Check,as illustrated below:

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Because the credit report is sent infreq...

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Question 23

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In SAP ERP,the history of a transaction (such as a sales order) can be researched by looking at its ____.

Pricing can be set using condition techniques.

What are the three benefits of CRM?

In SAP R/3,the linked set of document numbers is called the "document flow".

Describe the problems with Fitter Snacker's payment and returns.

Which of the following are benefits to CRM?

Briefly describe two CRM activities.

A customer is granted a 10% price discount in a large order.This is an example of an activity in: ____ in the sales and distribution process.

What is one-to-one marketing?

An inquiry in the SAP ERP system occurs in the Delivery step of the Sales and Distribution cycle.

A customer's order is checked to see if it can be produced and delivered by the requested date.This is an example of: ____ in the sales and distribution process.

What kind of software can give top management an overview of a company's complete relationship with a customer?

What is the significance of the following:

Pricing cannot be set or configured in the SAP ERP system.

In SAP R/3,relatively permanent data in the Material Master Data table is available to only one module,the Materials Management module.

This software can automatically route customers who contact the company to a sales representative.Companies can use this software to forecast customer needs.

In the following diagram showing "Taking an Order in SAP ERP",what is B? ____________________

With ____________________,the R/3 system automatically checks all facilities and determines the most cost-efficient facility to use to meet the customer's request in terms of ordering and delivering goods.