FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 4: Creativity and the Business Idea

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 41

True/False

Review LaterAdd Note

Review Later

Elon Musk is also called as the Iron Man Entrepreneur.

A) True
B) False

Correct Answer

verified

Show Answer

Question 42

Multiple Choice

Review LaterAdd Note

Review Later

Probably the most well-known and widely used technique for creative problem solving is:

A) brainstorming.
B) focus groups.
C) forced relationships.
D) scientific methoD.

E) All of the above
F) A) and D)

Correct Answer

verified

Show Answer

Question 43

True/False

Review LaterAdd Note

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

What type of innovation is illustrated by the ideas of the airplane and penicillin?

In which stage of the product planning and development process would it be appropriate to give product samples to a panel of potential customers?

This problem-solving method involves developing new ideas by thinking without constraints.

Trends often provide one of the greatest opportunities for starting a new venture.

Trends for the next decade include all of the following except:

When evaluating new product development,the criteria should be exclusive and subjective.

Members of the distribution channel are usually good sources of ideas for new products.

The focus group is an excellent method for initially screening ideas and concepts.

Focus groups consist of 15 to 25 participants who are asked specific objective functions.

The product life cycle consists of five main stages.

Creativity declines with

Brainstorming groups should:

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions.