Question 1

Product lines frequently influenced by product purity laws include

Accepted Answer

A)   food and pharmaceuticals.
B)   metals and jewelry.
C)   industrial goods.
D)   all product lines.E) C) and D)
F) A) and C)

Question 2

A tremendous tool for pricing options,the ___________ is redefining the process of pricing.

Accepted Answer

Internet
Explanation: We may a...

Question 3

In Saudi Arabia,labeling of what product line requires source stipulation?

Accepted Answer

A)   Any meat product must identify the kind of animal that is the source of the product.
B)   All foodstuffs (not drinks, which are prohibited)  containing alcohol must be clearly labeled.
C)   All imports across the board.
D)   There is no required labeling in Saudi Arabia.E) A) and C)
F) B) and D)

Question 4

Standardization is usually

Accepted Answer

A)   much harder than it sounds.
B)   much easier in developing markets because there is demand for advanced goods.
C)   increasingly more difficult the further from the home office the market is.
D)   less costly in the short run, but produces suboptimal results in the market.E) All of the above
F) A) and B)

Question 5

Advertising is generally more effective than the other promotional mix elements.

Accepted Answer

A) True 
 B)False

Question 6

Local habits of daily shopping require

Accepted Answer

A)   smaller packages.
B)   efficient supply chains and distribution.
C)   the use of autos.
D)   public transportation and taxi service.E) C) and D)
F) A) and C)

Question 7

The programmed-management approach is a newly developed _____________ strategy that allows for local participation within a global framework.

Accepted Answer

advertising
Explanation: The h...

Question 8

To avoid changing the product to meet local legal requirements,manufacturers frequently design it to meet the most stringent laws,even though it is overdesigned for other markets.

Accepted Answer

A) True 
 B)False

Question 9

The need to change the color of packages when selling a product in a new market is generally a result of the influence of

Accepted Answer

A)   distributive forces.
B)   competitive forces.
C)   political conflicts.
D)   cultural differences.E) A) and C)
F) A) and B)

Question 10

Among the promotional mix elements,__________ changes the least around the world.

Accepted Answer

advertising
Explanation: As de...

Question 11

Product safety standards may also be

Accepted Answer

A)   barriers to trade, in that they protect local manufacturers.
B)   impetus to increase standards voluntarily across the industry.
C)   designed for domestic consumption only and not applicable to imports.
D)   a way to build export markets.E) C) and D)
F) A) and D)

Question 12

Same product -_________ is a useful promotional strategy when target markets vary little from one another.

Accepted Answer

same message
Explana...

Question 13

Sometimes there are almost no differences between marketing domestically and marketing internationally,while at other times these differences are great.

Accepted Answer

A) True 
 B)False

Question 14

______________ is the firm's methods of communicating with its various publics.

Accepted Answer

Public relations
Explanation: ...

Question 15

P&G launched its new toothpaste in a __________ package in Europe because

Accepted Answer

A)   gold; gold is a symbol of quality in Europe.
B)   blue; blue is considered warm and feminine by the Dutch.
C)   silver; it is the color of the American package.
D)   green; it is the color of European environmentalists.E) B) and D)
F) A) and B)

Question 16

Luxury consumer goods sometimes need no adaptation for foreign markets.Examples are

Accepted Answer

A)   champagne and perfume.
B)   Porsches and Ferraris.
C)   cigarettes.
D)   cheeses and milk.E) B) and C)
F) A) and D)

Question 17

Generally,consumer products require __________ adaptation than/as industrial products to meet the demands of the world market.

Accepted Answer

A)   greater
B)   less
C)   the same amount of
D)   much less, almost noE) A) and B)
F) B) and D)

Question 18

According to the text,the product is the central focus of the marketing mix.

Accepted Answer

A) True 
 B)False

Question 19

Advertisers use _____________ to ensure that their translations are acceptable in the local language.

Accepted Answer

back translation
Explanation: ...

Question 20

Recruiting salespeople in foreign countries is less difficult than recruiting them in the home country.

Accepted Answer

A) True 
 B)False

Exam 13: Marketing Internationally

In Saudi Arabia,labeling of what product line requires source stipulation?

Correct AnswerverifiedShow Answer

P&G launched its new toothpaste in a __________ package in Europe because

Correct AnswerverifiedShow Answer

Among the promotional mix elements,__________ changes the least around the world.

Correct AnswerverifiedadvertisingExplanation: As de...View AnswerShow Answer

Advertisers use _____________ to ensure that their translations are acceptable in the local language.

Correct Answerverifiedback translationExplanation: ...View AnswerShow Answer

Product lines frequently influenced by product purity laws include

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Recruiting salespeople in foreign countries is less difficult than recruiting them in the home country.

Correct AnswerverifiedShow Answer

Standardization is usually

Correct AnswerverifiedShow Answer

Sometimes there are almost no differences between marketing domestically and marketing internationally,while at other times these differences are great.

Correct AnswerverifiedShow Answer

The need to change the color of packages when selling a product in a new market is generally a result of the influence of

Correct AnswerverifiedShow Answer

Same product -_________ is a useful promotional strategy when target markets vary little from one another.

Correct Answerverifiedsame messageExplana...View AnswerShow Answer

Luxury consumer goods sometimes need no adaptation for foreign markets.Examples are

Correct AnswerverifiedShow Answer

A tremendous tool for pricing options,the ___________ is redefining the process of pricing.

Correct AnswerverifiedInternetExplanation: We may a...View AnswerShow Answer

______________ is the firm's methods of communicating with its various publics.

Correct AnswerverifiedPublic relationsExplanation: ...View AnswerShow Answer

According to the text,the product is the central focus of the marketing mix.

Correct AnswerverifiedShow Answer

The programmed-management approach is a newly developed _____________ strategy that allows for local participation within a global framework.

Correct AnswerverifiedadvertisingExplanation: The h...View AnswerShow Answer

Advertising is generally more effective than the other promotional mix elements.

Correct AnswerverifiedShow Answer

Generally,consumer products require __________ adaptation than/as industrial products to meet the demands of the world market.

Correct AnswerverifiedShow Answer

To avoid changing the product to meet local legal requirements,manufacturers frequently design it to meet the most stringent laws,even though it is overdesigned for other markets.

Correct AnswerverifiedShow Answer

Product safety standards may also be

Correct AnswerverifiedShow Answer

Local habits of daily shopping require

Correct AnswerverifiedShow Answer

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advertising
Explanation: As de...
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back translation
Explanation: ...
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same message
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Internet
Explanation: We may a...
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Public relations
Explanation: ...
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advertising
Explanation: The h...
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