Question 1

__________ today is widely regarded in terms of value.

Accepted Answer

A)   Product
B)   Branding
C)   Service
D)   Pricing
E)   DistributionF) B) and D)
G) None of the above

Question 2

In order for Marketing (Big M) to succeed,it must be championed by __________.

Accepted Answer

A)   The sales force
B)   Top management
C)   Top management and middle management
D)   Frontline personnel
E)   Everyone in the organizationF) B) and D)
G) C) and E)

Question 3

__________ is NOT one of the new market realities identified by Fred Wiersema.

Accepted Answer

A)   Increase in demand
B)   Customers have less time than ever
C)   Information overwhelms and depreciates
D)   All secrets are open secrets
E)   Competitors proliferateF) B) and E)
G) A) and C)

Question 4

The marketing concept was introduced ______________.

Accepted Answer

A)   Immediately after the Civil War
B)   Immediately after World War I
C)   Immediately after the Great Depression
D)   In the 1950s
E)   In the 1960sF) B) and D)
G) A) and E)

Question 5

When TGI Friday's,Outback Steakhouse,and other fast-casual restaurants began offering curbside delivery for call-in customers,the trend seemed unnoticed by the 'fast-food' chains like McDonalds.This illustrates Fred Wiersema's new market reality of ____________________.

Accepted Answer

A)   Competitors proliferate
B)   All secrets are open secrets
C)   Customers have more time than ever
D)   Information overwhelms and depreciates
E)   Easy growth makes hard timesF) B) and D)
G) B) and C)

Question 6

Emily,a tenacious entrepreneur,has grown her closet organizer company to $20 million in sales and has 65 employees.She has directed the firm's marketing since its inception and believes she instinctively knows which marketing efforts will bring success.Her new assistant Heather,who just completed a Marketing Management course,wants to find a way to measure results.What should Heather say to Emily to convince her that this is necessary?

Accepted Answer

She should tell her that many CEOs and C...

Question 7

After a recent 141-day strike,union members at area grocery stores in California went back to work.The union negotiated raises,better healthcare benefits,and a one-tier pay scale.The role of the union may best be described as a(n) ________.

Accepted Answer

A)   Governmental body
B)   Stakeholder
C)   Vendor
D)   Internal customer
E)   Management groupF) A) and E)
G) C) and D)

Question 8

Of all the business fields,marketing is most visible to people outside the organization.

Accepted Answer

A) True 
 B)False

Question 9

Delivering value focuses on ________________.

Accepted Answer

A)   Product
B)   Branding
C)   Service
D)   Pricing
E)   DistributionF) All of the above
G) B) and E)

Question 10

Gen Yers tends to value relationships with marketers like State Farm Insurance in exactly the same way their parents do.

Accepted Answer

A) True 
 B)False

Question 11

The makers of Milk Bone dog biscuits recently launched a media campaign to promote Canine Assistants,a nonprofit group that provides service dogs to people with disabilities.This type of marketing may be called __________.

Accepted Answer

A)   National marketing
B)   Global marketing
C)   Animal marketing
D)   Societal marketing
E)   Brand marketingF) A) and B)
G) A) and C)

Question 12

Peter Drucker,the father of modern management,believed that marketing _____________.

Accepted Answer

A)   Should be a separate function within the business
B)   Is the business as seen from an internal point of view
C)   Is the business as seen from the customer's point of view
D)   Should be considered solely as a department contributing to the firm's success
E)   Should improve the quality of life for societyF) A) and B)
G) A) and C)

Question 13

All internal organizational practices should be aligned around ____.

Accepted Answer

A)   The billing system
B)   Management
C)   Manufacturing
D)   The customer
E)   Information technologyF) C) and D)
G) C) and E)

Question 14

A patient's ability to come self-diagnosed and ready to self-prescribe to a doctor's clinic is an example of shift in information power.

Accepted Answer

A) True 
 B)False

Question 15

Companies often begin direct foreign marketing when they follow existing customers into foreign markets.

Accepted Answer

A) True 
 B)False

Question 16

(Little m) marketing includes ____________.

Accepted Answer

A)   Marketing strategy
B)   Product designing
C)   Advertising
D)   Production
E)   PhilosophyF) B) and C)
G) D) and E)

Question 17

The scope of activities in direct foreign marketing is the same as in international marketing or global marketing and occurs with no modification.

Accepted Answer

A) True 
 B)False

Question 18

_____________ is NOT part of the marketing mix.

Accepted Answer

A)   Product
B)   Distribution
C)   Promotion
D)   Price
E)   ManufacturingF) A) and B)
G) C) and D)

Question 19

ABC Inc.received an email from a company in Jamaica asking to buy some of its products.ABC has shipped outside of the U.S.only three times in the past.ABC is engaged in ____________.

Accepted Answer

A)   Foreign marketing
B)   International marketing
C)   Global marketing
D)   Indirect foreign marketing
E)   Global partnershipsF) A) and E)
G) B) and D)

Question 20

How has the Internet empowered customers? Give an example.

Accepted Answer

The Internet has provided people all ove...

Exam 1: Marketing in Todays Global Business Milieu

Gen Yers tends to value relationships with marketers like State Farm Insurance in exactly the same way their parents do.

Correct Answer
verified

Of all the business fields,marketing is most visible to people outside the organization.

Correct Answer
verified

ABC Inc.received an email from a company in Jamaica asking to buy some of its products.ABC has shipped outside of the U.S.only three times in the past.ABC is engaged in ____________.

Correct Answer
verified

Delivering value focuses on ________________.

Correct Answer
verified

How has the Internet empowered customers? Give an example.

Correct Answer
verified
The Internet has provided people all ove...
View Answer

The marketing concept was introduced ______________.

Correct Answer
verified

The scope of activities in direct foreign marketing is the same as in international marketing or global marketing and occurs with no modification.

Correct Answer
verified

A patient's ability to come self-diagnosed and ready to self-prescribe to a doctor's clinic is an example of shift in information power.

Correct Answer
verified

(Little m) marketing includes ____________.

Correct Answer
verified

The makers of Milk Bone dog biscuits recently launched a media campaign to promote Canine Assistants,a nonprofit group that provides service dogs to people with disabilities.This type of marketing may be called __________.

Correct Answer
verified

After a recent 141-day strike,union members at area grocery stores in California went back to work.The union negotiated raises,better healthcare benefits,and a one-tier pay scale.The role of the union may best be described as a(n) ________.

Correct Answer
verified

Peter Drucker,the father of modern management,believed that marketing _____________.

Correct Answer
verified

__________ today is widely regarded in terms of value.

Correct Answer
verified

__________ is NOT one of the new market realities identified by Fred Wiersema.

Correct Answer
verified

All internal organizational practices should be aligned around ____.

Correct Answer
verified

In order for Marketing (Big M) to succeed,it must be championed by __________.

Correct Answer
verified

When TGI Friday's,Outback Steakhouse,and other fast-casual restaurants began offering curbside delivery for call-in customers,the trend seemed unnoticed by the 'fast-food' chains like McDonalds.This illustrates Fred Wiersema's new market reality of ____________________.

Correct Answer
verified

Companies often begin direct foreign marketing when they follow existing customers into foreign markets.

Correct Answer
verified

Correct Answer
verified
She should tell her that many CEOs and C...
View Answer

_____________ is NOT part of the marketing mix.

Correct Answer
verified

Exam 1: Marketing in Todays Global Business Milieu

Gen Yers tends to value relationships with marketers like State Farm Insurance in exactly the same way their parents do.

Correct AnswerverifiedShow Answer

Of all the business fields,marketing is most visible to people outside the organization.

Correct AnswerverifiedShow Answer

ABC Inc.received an email from a company in Jamaica asking to buy some of its products.ABC has shipped outside of the U.S.only three times in the past.ABC is engaged in ____________.

Correct AnswerverifiedShow Answer

Delivering value focuses on ________________.

Correct AnswerverifiedShow Answer

How has the Internet empowered customers? Give an example.

Correct AnswerverifiedThe Internet has provided people all ove...View AnswerShow Answer

The marketing concept was introduced ______________.

Correct AnswerverifiedShow Answer

The scope of activities in direct foreign marketing is the same as in international marketing or global marketing and occurs with no modification.

Correct AnswerverifiedShow Answer

A patient's ability to come self-diagnosed and ready to self-prescribe to a doctor's clinic is an example of shift in information power.

Correct AnswerverifiedShow Answer

(Little m) marketing includes ____________.

Correct AnswerverifiedShow Answer

The makers of Milk Bone dog biscuits recently launched a media campaign to promote Canine Assistants,a nonprofit group that provides service dogs to people with disabilities.This type of marketing may be called __________.

Correct AnswerverifiedShow Answer

After a recent 141-day strike,union members at area grocery stores in California went back to work.The union negotiated raises,better healthcare benefits,and a one-tier pay scale.The role of the union may best be described as a(n) ________.

Correct AnswerverifiedShow Answer

Peter Drucker,the father of modern management,believed that marketing _____________.

Correct AnswerverifiedShow Answer

__________ today is widely regarded in terms of value.

Correct AnswerverifiedShow Answer

__________ is NOT one of the new market realities identified by Fred Wiersema.

Correct AnswerverifiedShow Answer

All internal organizational practices should be aligned around ____.

Correct AnswerverifiedShow Answer

In order for Marketing (Big M) to succeed,it must be championed by __________.

Correct AnswerverifiedShow Answer

When TGI Friday's,Outback Steakhouse,and other fast-casual restaurants began offering curbside delivery for call-in customers,the trend seemed unnoticed by the 'fast-food' chains like McDonalds.This illustrates Fred Wiersema's new market reality of ____________________.

Correct AnswerverifiedShow Answer

Companies often begin direct foreign marketing when they follow existing customers into foreign markets.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShe should tell her that many CEOs and C...View AnswerShow Answer

_____________ is NOT part of the marketing mix.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The Internet has provided people all ove...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
She should tell her that many CEOs and C...
View Answer

Correct Answer
verified