Question 1

Phil's activities as a salesperson for Marquette Publishing are part of Marquette's promotion mix.

Accepted Answer

A) True 
 B)False

Question 2

As a manager for a firm that produces a variety of recreational equipment and sporting goods,Kevin is convinced that his firm markets the safest,highest quality equipment in the entire industry.Recent studies from the Consumer Product Safety Commission support his position.Kevin feels that the best way to create an image of high quality,safe products is to develop an extensive advertising campaign.Kevin realizes that publicity lacks the credibility that advertising can generate.

Accepted Answer

A) True 
 B)False

Question 3

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following statements is most accurate?

Accepted Answer

A)  Sales promotions are targeted both internally and externally.
B)  Sales promotion efforts are directed at nonprofit organizations.
C)  Dealers are inappropriate targets of sales promotion activities.
D)  The goal of sales promotion activities is to create consumer awareness.E) A) and C)
F) A) and D)

Question 5

Explain how publicity differs from advertising.What are the advantages and disadvantages of publicity in a firm's promotion strategy?

Accepted Answer

Publicity is any information about an in...

Question 6

Personal selling involves the face-to-face presentation and promotion of goods and services.

Accepted Answer

A) True 
 B)False

Question 7

It is important to design promotional efforts specifically for individual countries since sometimes the brand is not appealing in the targeted country.For example,a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

Accepted Answer

A) True 
 B)False

Question 8

Even though advances in mobile media present some interesting opportunities,marketers expect that traditional promotions such as T.V.advertising will dominate promotional efforts over the long term.

Accepted Answer

A) True 
 B)False

Question 9

An effective public relations program informs the public that the firm is responsive to their needs.

Accepted Answer

A) True 
 B)False

Exam 16: Using Effective Promotions

Which of the following statements is most accurate?

Correct Answer
verified

Explain how publicity differs from advertising.What are the advantages and disadvantages of publicity in a firm's promotion strategy?

Correct Answer
verified
Publicity is any information about an in...
View Answer

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.

Correct Answer
verified

Correct Answer
verified

Personal selling involves the face-to-face presentation and promotion of goods and services.

Correct Answer
verified

Even though advances in mobile media present some interesting opportunities,marketers expect that traditional promotions such as T.V.advertising will dominate promotional efforts over the long term.

Correct Answer
verified

It is important to design promotional efforts specifically for individual countries since sometimes the brand is not appealing in the targeted country.For example,a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

Correct Answer
verified

Phil's activities as a salesperson for Marquette Publishing are part of Marquette's promotion mix.

Correct Answer
verified

An effective public relations program informs the public that the firm is responsive to their needs.

Correct Answer
verified

Exam 16: Using Effective Promotions

Which of the following statements is most accurate?

Correct AnswerverifiedShow Answer

Explain how publicity differs from advertising.What are the advantages and disadvantages of publicity in a firm's promotion strategy?

Correct AnswerverifiedPublicity is any information about an in...View AnswerShow Answer

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Personal selling involves the face-to-face presentation and promotion of goods and services.

Correct AnswerverifiedShow Answer

Even though advances in mobile media present some interesting opportunities,marketers expect that traditional promotions such as T.V.advertising will dominate promotional efforts over the long term.

Correct AnswerverifiedShow Answer

It is important to design promotional efforts specifically for individual countries since sometimes the brand is not appealing in the targeted country.For example,a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

Correct AnswerverifiedShow Answer

Phil's activities as a salesperson for Marquette Publishing are part of Marquette's promotion mix.

Correct AnswerverifiedShow Answer

An effective public relations program informs the public that the firm is responsive to their needs.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified
Publicity is any information about an in...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified