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Exam 13: Distributing and Promoting Products

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Question 71

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The major arguments against advertising are that it is wasteful and that it can be deceptive.

A) True
B) False

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Question 72

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Order takers handle repeat sales in ways that maintain positive relationships with customers.

A) True
B) False

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Question 73

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Advertising is a paid nonpersonal message communicated to a select audience through a mass medium.

Advertising appropriations may be based on all of the following except:

A small food store that sells a limited variety of products but remains open well beyond normal business hours is called a convenience store.

Department stores are distinctly service-oriented. Along with the goods they sell, they provide _____.

In a typical day working for Coors Brewing, Alan will deliver beer, restock shelves, clear out old beer, take orders for the next day's delivery, and set up promotional displays. Alan is both a ____ and an ____.

Vicky works as a salesperson for Lands' End. Her duties consist of taking customer orders over the telephone and ensuring that the information is properly entered so that customers will receive the products they need. Vicky is a(n) _____.

Blackwelder Co. calls a meeting to announce to the media that it is hiring a new CEO and changing the company name to Natural Basics. The company will distribute additional materials at this meeting, which is called a _____.

A neighborhood shopping center usually has at least one large department store to attract customers to the center.

Coupons are sent to consumers by direct mail.

A large restaurant with locations throughout the United States has a long-term partnership with Tyson for its poultry and a produce distributor for its fruits and vegetables. These relationships reduce inefficiencies and costs and result in higher customer satisfaction. This restaurant is successfully using _____.

During certain special times, Douglas actually works at the retail outlet where his employer sells a variety of manufacturer's food products. Douglas is providing _____ in this role as a wholesaler.

Kroger is an example of a _____.

When has Natalie, an industrial supplies salesperson, completed her job with a particular client?

Compare and contrast institutional advertising and primary-demand advertising. Which type is the BP's "Still Working, Still Committed" campaign? Defend your answer.

Dan has an educational background in computer engineering. He works for IBM by assisting major customers with understanding how to install, use, and troubleshoot their networked computer systems. Dan would be best classified as a(n) _____.

SME Ads Inc. (SME) Steven Monahan owns SME Ads Inc., an advertising agency. At present, the company focuses on advertising only. However, Steven plans to expand the company's focus to include all the major elements of an organization's promotional mix. Steven feels that expanding the focus in such a way will allow the firm to meet customer needs in a more coordinated fashion. Currently, the firm organizes its work according to the media being used. Steven believes this is the most effective way to subdivide advertising. Since television is the most widely used advertising medium, the company spends most of its time on television advertising. SME knows what it takes to get the job done, and it is committed to success. -Refer to SME Ads Inc. In developing the advertising campaign for a client, in which of the following steps should SME include the important selling points or features of the client's products?

You are in charge of advertising for a golf course in the Southwest. The owner of the course is convinced that once-a-week advertising in the local newspaper will be the most effective method. You feel obligated to warn him that newspaper advertising:

JCPenney ran a newspaper ad stating, "We are the friendliest store in town." This is an example of ____ advertising.